KENN MACRAE

EXECUTIVE CREATIVE CONSULTANT

CREATIVE. DIRECTOR. CREATIVE DIRECTOR.

The short:

I’m an experienced creative, director, and creative director.

The long:

I've worked in advertising for close to twenty years.
I've worked directly in film for close to ten.
And I've been telling stories my whole life.

Along the way I've written a few feature-length scripts with my brother, directed one with him - as well as a bunch of commercials through the production company we started - then relocated to the U.S., where I directed another feature film solo.

After living and working in LA for seven years, and creatively consulting in various capacities for people in three countries, I was most recently Global Creative DIrector for renowned VFX post-production house Smoke & Mirrors.  This follows roles as Executive Creative Director at Iris, and as ECD and Partner at Sid Lee, also in Amsterdam.

Now consulting, I’m able to bring my creative leadership experience to bear on various projects, from film production and creative direction, to positioning and comms, to company startup and scaling. Happy to discuss any potential collaboration worldwide.

Most recent, below: directing Morgan Freeman for Turkish Airlines. Full spot viewable under ‘WORK’.

Morgan Freeman for Turkish Airlines ‘Pangea’ Super Bowl Commercial, 2022

Impact Hub Amsterdam @ Smoke & Mirrors, 2019

Impact Hub Amsterdam @ Smoke & Mirrors, 2019

The Drum Creative Cities Breakfast @ 72 & Sunny Amsterdam, 2017

The Drum Creative Cities Breakfast @ 72 & Sunny Amsterdam, 2017